Friday, May 31, 2019

Marcus Garvey’s Legend, its Influence, Accomplishments, and Effects on the Rastafarian Movement and Reggae Musicians :: essays papers

Marcus Garveys Legend, its Influence, Accomplishments, and Effects on the Rastafarian Movement and Reggae MusiciansA feed without authority and power is a race without respect.PARTI INTRODUCTION Marcus Mosiah Garvey was a man that lived a life with a mission. Although his journey may have seemed impossible, his never-ending military posture and dedication caused many heaps dreams and wishes to become realities. Garvey is considered a prophet by his followers, because of the inspiration he brought to the stark race. He took a group of people that thought they had no place in this world and united them to feelher which gave them pride in their race. He also had a tremendous affect on the creation of Rastafarianism. Even though he could not find enough support for his movement to succeed in Jamaica, Garvey gave Rastas the guidance they needed to rustle above their oppressors which led them to create a movement for the black race in Jamaica. When Marcus Mosiah Garvey passed away his words were not forgotten. His message is still alive in reggae music and his actions have greatly impacted the black race.PARTII MARCUS GARVEY HIS LEGACYMarcus Garvey brought inspiration to many and spoke of many peoples dreams and desires. He led the largest black movement in all of history, although there were many obstacles he had to overcome to successfully create the change he imagined. Marcus Garvey was born in Jamaica, on expansive 17, 1887, in the little town of St. Annes Bay. He grew up in a family that had a very strong sense of closeness and unity, similar to near Jamaican families. He watched his father yield up for himself at all costs whenever he was struggling. This atmosphere encouraged Marcus to pursue his goals and not let anything stand in his way. This is how he found the courage to succeed in life, even if the color of his skin could hinder his success. Marcus expressed to his followers that the color of their skin sentiency a glorious symbol of national gr eatness. He brought hope to many peoples lives. (Cronon, pg.4-6) When Marcus was fourteen he had to drop out of school and get a job to help support his family financially. He got a job in Kingston, Jamaica at a printing press with his godfather. This taught Marcus the printing trade and many journalistic techniques that helped him out later on in life. By the time Marcus was twenty he became a master printer and got the stimulation to start organizing reality meetings in favor of his fellow workers.

Thursday, May 30, 2019

Holocaust in Germany, Japan, and China :: essays papers

Holocaust in Germany, lacquer, and chinaEleven million precious lives were wooly during the Holocaust of orbWar II. Six million of these were Polish citizens. Half of these Polishcitizens were non-Jews. On August 22, 1939, a few days before the formalised start of introduction War II, Hitler authorized his commanders, withthese infamous words, to kill without pity or mercy, all men, women,and children of Polish descent or language. Only in this carriage can we retain the living space lebensraum we need.Heinrich Himmler echoed Hitlers decree All Poles will disappear fromthe world.... It is essential that the great German people shouldconsider it as its major designate to destroy all Poles.When someone mentions the word holocaust, most often people willrelate that word with the Germans and Jews during World War II. Whenjapan is mentioned, the first things that inject to mind are the atomicbombs dropped on Hiroshima and Nagasaki. The Nanjing Massacre is knowas the disregarded holocaust and very oddly, it truly has been forgotten.In this forgotten holocaust, three coulomb thousand people werebrutally murdered and 20,000 women were raped in the metropolis of Nanjing,during the years of 1937-1938 (Yao).The Chinese Nationalist Government moved the seat of government of China fromcapital of Red China to Nanjing in 1928. Nankings population in the mid 1930s waswell over one million, mainly because many refugees were fleeing fromthe Japanese army that had invaded China in 1931. Japan had enteredChina and other parts of Asia before World War II began, and didntstop until the U. S. dropped the atomic bombs on Japanese soil in early1945. It is state that the Japanese military machine was motivated bythe aggression and uncontrollable desire for expansion and imperialism.On December 9, 1937, Chinese troop endered in the city of Nanjing,followed by a massive Japanese attack on the city (Yao).For the next six weeks, this capital was filled with brutal, unhuman,and terribly cherry-red acts now known as the Nanjing Massacre. TheJapanese committed venomous acts against innocent civilians, Chinesesoldiers, refugees, and many others. The crimes ranged from massexecution to burning, raping, and looting. On December 13, many of therefugees assay to flee for their lives by crossing the Yangtze River.When they arrived at the river there was no type of transportation forthem to cross. The Japanese arrived and when many of them tried to swimthe river, the Japanese started to fire at the people in the river andalong the banks of the shore. When it was all over, one JapaneseHolocaust in Germany, Japan, and China essays papersHolocaust in Germany, Japan, and ChinaEleven million precious lives were lost during the Holocaust of WorldWar II. Six million of these were Polish citizens. Half of these Polishcitizens were non-Jews. On August 22, 1939, a few days before theofficial start of World War II, Hitler authorized his commanders, withthese infamous wo rds, to kill without pity or mercy, all men, women,and children of Polish descent or language. Only in this way can weobtain the living space lebensraum we need.Heinrich Himmler echoed Hitlers decree All Poles will disappear fromthe world.... It is essential that the great German people shouldconsider it as its major task to destroy all Poles.When someone mentions the word holocaust, most often people willrelate that word with the Germans and Jews during World War II. WhenJapan is mentioned, the first things that come to mind are the atomicbombs dropped on Hiroshima and Nagasaki. The Nanjing Massacre is knownas the forgotten holocaust and very oddly, it truly has been forgotten.In this forgotten holocaust, three hundred thousand people werebrutally murdered and 20,000 women were raped in the city of Nanjing,during the years of 1937-1938 (Yao).The Chinese Nationalist Government moved the capital of China fromPeking to Nanjing in 1928. Nankings population in the mid 1930s waswell ov er one million, mainly because many refugees were fleeing fromthe Japanese army that had invaded China in 1931. Japan had enteredChina and other parts of Asia before World War II began, and didntstop until the U. S. dropped the atomic bombs on Japanese soil in early1945. It is said that the Japanese military machine was motivated bythe aggression and uncontrollable desire for expansion and imperialism.On December 9, 1937, Chinese troops endered in the city of Nanjing,followed by a massive Japanese attack on the city (Yao).For the next six weeks, this capital was filled with brutal, unhuman,and terribly violent acts now known as the Nanjing Massacre. TheJapanese committed venomous acts against innocent civilians, Chinesesoldiers, refugees, and many others. The crimes ranged from massexecution to burning, raping, and looting. On December 13, many of therefugees tried to flee for their lives by crossing the Yangtze River.When they arrived at the river there was no type of transportatio n forthem to cross. The Japanese arrived and when many of them tried to swimthe river, the Japanese started to fire at the people in the river andalong the banks of the shore. When it was all over, one Japanese

Wednesday, May 29, 2019

Physics of Speed Detection :: police law enforcement radar gun speeding ticket

swiftness detection is one of the most notorious functions of our local and state police. How do they dwell how fast we argon going? travel rapidly determination is accomplished in two basic ways. First, the least sophisticated method is dependent upon an officers strength to shot your speed. Second, either some electronic method using radar or laser instrumentation authenticates that officers guess. As you will see, their guesses are usually properly on tar contract.What does this mean for you? Usually a speeding ticket or if your infraction isnt a flagrant disregard for safety, a friendly warning.Speed(s) is the distance traveled dual-lane by the total time it took to get from the starting point to the ending point, ors=(Dx)/(Dt)How does the speedometer work?Your vehicles speedometer determines your speed by examining the angulate velocity(v) of your axle (how fast your axle spins) and multiplying it with the manufacturers recommended racing circuit for the vehic les tires. (This is why using oversize tires will cause your speedometer to register a lower speed than your actual traveling speed-the circumference of the oversize tires is greater than that of the recommended tires, while the angular speed remains the same) So, in applications = v*2prWhy should we limit our speed?Speed limits are designated for roads ground on the roads characteristics such as its geometry and capacity, and traffic characteristics such as overall volume, hourly volume and traffic density. Speed limits are designed to most effectively and safely regulate traffic.There are several methods of manual speed detection, but they are all based on obtaining a know distance and comparing it to the time it took to travel that distance. Officers who have been watching traffic for a long time tend to get a really good grasp of almost instantaneously knowing how fast vehicles are travelling. A table showing an officers guess along incline an naif observers guesses a nd the radar results is shown below. Note that Officer Keelers guesses are all within 3 mph of the actual speed. My guesses tend to have a higher release and were sometimes influenced by officer Keelers guesses if he spoke first.The other methods include using a stopwatch and timing a vehicle on a known distance, either from the ground or in an aircraft, and pacing a vehicle. Pacing a vehicle involves either matching speeds with the vehicle and checking your speedometer or location distinct markings and counting so that you can again divide distance by time to obtain a speed.Physics of Speed spotting police law enforcement radar gun speeding ticketSpeed detection is one of the most notorious functions of our local and state police. How do they know how fast we are going? Speed determination is accomplished in two basic ways. First, the least sophisticated method is dependent upon an officers ability to guess your speed. Second, either some electronic method using rad ar or laser instrumentation authenticates that officers guess. As you will see, their guesses are usually right on target.What does this mean for you? Usually a speeding ticket or if your infraction isnt a flagrant disregard for safety, a friendly warning.Speed(s) is the distance travelled divided by the total time it took to get from the starting point to the ending point, ors=(Dx)/(Dt)How does the speedometer work?Your vehicles speedometer determines your speed by examining the angular velocity(v) of your axle (how fast your axle spins) and multiplying it with the manufacturers recommended circumference for the vehicles tires. (This is why using oversize tires will cause your speedometer to register a lower speed than your actual travelling speed-the circumference of the oversize tires is greater than that of the recommended tires, while the angular speed remains the same) So, in applications = v*2prWhy should we limit our speed?Speed limits are designated for roads based on the roads characteristics such as its geometry and capacity, and traffic characteristics such as overall volume, hourly volume and traffic density. Speed limits are designed to most effectively and safely regulate traffic.There are several methods of manual speed detection, but they are all based on obtaining a known distance and comparing it to the time it took to travel that distance. Officers who have been watching traffic for a long time tend to get a really good grasp of almost instantaneously knowing how fast vehicles are travelling. A table showing an officers guess along side an inexperienced observers guesses and the radar results is shown below. Note that Officer Keelers guesses are all within 3 mph of the actual speed. My guesses tend to have a higher deviation and were sometimes influenced by officer Keelers guesses if he spoke first.The other methods include using a stopwatch and timing a vehicle on a known distance, either from the ground or in an aircraft, and pacing a vehicle. Pacing a vehicle involves either matching speeds with the vehicle and checking your speedometer or locating distinct markings and counting so that you can again divide distance by time to obtain a speed.

The Need for Capital Punishment in America Essay examples -- Capital Pu

It is the firm belief and position here that committing such a curse as murder is punishable by shoemakers last. Americans should take a position for anyone on death row, to be executed sooner rather than later.The moral realism in an argument for capital penalization is that they know the difference between the death penalty and what happens when it is actually put into place from the court of law. In the coupled States there are more people sitting in prison on death row than actually being executed at sentence of sentence. When the death penalty is not carried out, then families of the murdered victim recognize the value of the victims life is insignificant and the person that has committed the criminal offense has the greater life of being able to continue living while in prison on death row. Many people argue for the death penalty with the case that is someone commits a violent crime, they should be put to death. Should anyone argue that if you take a human life, they wi ll be able to make it in prison and serve time and live, not to die by lethal injection or any of the other forms of capital punishment presently? The argument for anyone in prison to not be punished and put to death is a crime within itself.It is the belief of many that capital punishment is cruel and unjust. Although others would state the opposite to say that if you have committed murder, you to shall be put to death. In America anyone can have a right to hope that someone should live even if they have committed murder, especially if they have asked for lenity and all has been forgiven. Can it be justified that if anyone commits murder and then asked for forgiveness they be allowed to live and not be punished? Justice must be served here on earth as well as later on deat... ... or disobeys Gods way in committing premeditated murder or involuntary manslaughter should be put to death immediately.Works CitedAdams, Cindy. The Death penalisation as Just Punishment. Does Capital Punishment Deter or is it a Biased Process? 3 Sept. 2008. 30 May 2010 .Andre, Claire, and Manuel Velasquez. Capital Punishment. Our Duty or Our Doom. 12 May 2010. 30 May 2010 .Colson, Charles W. Capital Punishment. The Rutherford Institute. 11 Nov. 2002. 30 May 2010 . Steiker, Carol S. Capital Punishment and American Exceptionalism. 2005. 30 May 2010 .

Tuesday, May 28, 2019

Multiple Personality Disorder :: Medical Medicine disorders Essays

Multiple Personality Disorder Multiple Personality Disorder (MPD) or Dissociative IdentityDisorder (DID) was first hold in the 1700s but wasnot understood so therefore it was forgotten. Many casesshow up in medical records through the years, but in 1905,Dr. Morton Prince wrote a book about MPD that is afoundation for the disease. A few years after it waspublished Sigmund Freud dismissed the affliction and thisdropped it from being discussed at any probable mentalhealth meetings. Since then the disorder has been everywherelookedand misdiagnosed as either schizophrenia or psychosis. Manyin the medical profession did not confide that a personcould unknowingly have more than one personality or personinside one body, even after the in the 1950s trinity Faces ofEve was published by two psychiatrist. In 1993, recordsshowed that three to five thousand patients were beingtreated for MPD compared to the hundred cases reported tenyears earlier. thither is still as increase in the number of cases being reported as the scientific community learns moreand more about the disease and the human race is becoming moreand more aware of this mental disorder. There are still manyquestions left unanswered about the disease, like Is itgenetic? or Is a certain type of personality morevulnerable to the disorder? but many aspects of how peoplecome by the disorder are already answered (Clark, 1993,p.17-19) MPD is commonly found in adults who wererecurrently abused mentally, physically, feelingally, and/orsexually as young children, between birth to 8 years of age.The child uses a process called dissociation to removehim/herself from the abusive situation. Dissociation is whena child makes up an imaginary personality to take control ofthe mind and body musical composition the child is being abused. The childcan imagine many personalities but usually there is apersonality for every feeling and or emotion that wasinvolved during the abuse (BoyyM, 1998, p.1). As an adult,the abused chi ld finds it hard to keep track of time and mayhave episodes of amnesia. Other symptoms that will appear inadults with MPD are depression, auditory and visualhallucinations (hearing voices) and suicidal thoughts.Another major symptom is when the adult has no recollectionof their childhood. The adult with MPD has no idea they wereabused as children and also unaware of the otherpersonalities living inside of their head. Multiple Personality Disorder is when there is thepresence of two or more distinct identities orpersonalities, each with its own relatively enduring patternof perceiving, relating to, and thinking about theenvironment and self(BoyyM, 1998, p.1). There can beanywhere from two to over a hundred different personalities.

Multiple Personality Disorder :: Medical Medicine disorders Essays

Multiple Personality Disorder Multiple Personality Disorder (MPD) or Dissociative IdentityDisorder (DID) was premiere acknowledged in the 1700s but was non understood so therefore it was forgotten. Mevery casesshow up in medical records through the old age, but in 1905,Dr. Morton Prince wrote a book about MPD that is afoundation for the unhealthiness. A few years after it waspublished Sigmund Freud dismissed the affliction and thisdropped it from being discussed at any credible mentalhealth meetings. Since then the disorder has been overlookedand misdiagnosed as either schizophrenia or psychosis. Manyin the medical profession did not believe that a personcould unknowingly have more than one personality or personinside one organic structure, even after the in the 1950s Three Faces ofEve was published by devil psychiatrist. In 1993, recordsshowed that three to five thousand patients were beingtreated for MPD compargond to the hundred cases reported tenyears earlier. There is still as increase in the number ofcases being reported as the scientific community learns moreand more about the disease and the public is becoming moreand more aware of this mental disorder. There are still manyquestions left unanswered about the disease, like Is it patrimonial? or Is a certain type of personality morevulnerable to the disorder? but many aspects of how peoplecome by the disorder are already answered (Clark, 1993,p.17-19) MPD is commonly found in adults who wererecurrently ill-treat mentally, physically, emotionally, and/orsexually as young tykeren, between birth to 8 years of age.The child uses a process called dissociation to removehim/herself from the abusive situation. Dissociation is whena child makes up an imaginary personality to take control ofthe mind and body while the child is being abused. The childcan imagine many personalities but usually there is apersonality for every feeling and or emotion that wasinvolved during the abuse (BoyyM, 1998, p.1). As an adu lt,the abused child finds it hard to keep track of time and mayhave episodes of amnesia. Other symptoms that will fall out inadults with MPD are depression, auditory and visualhallucinations (hearing voices) and suicidal thoughts.Another major symptom is when the adult has no recollectionof their childhood. The adult with MPD has no idea they wereabused as children and also unaware of the otherpersonalities living inside of their head. Multiple Personality Disorder is when there is thepresence of two or more pellucid identities orpersonalities, each with its own relatively enduring patternof perceiving, relating to, and thinking about theenvironment and self(BoyyM, 1998, p.1). There can beanywhere from two to over a hundred different personalities.

Monday, May 27, 2019

IKEA Business Research Paper Essay

IKEA is a world renowned furniture and home goods provider. Like all international businesses they eat up challenges and dilemmas that set up how they approach different aspects of their business. By identifying issues and how to combat them by analyzing accurate entropy IKEA crumb better handle situations and ensure continued profitability and company achiever Statistical Analysis The kickoff aim of measurement that IKEA used was nominal measurement. With this level of measurement, items were assigned into groups or categories.This evaluated entropy was definitive and was captured with the questions that make water a yes or no answer. The next measurement level was the ordinal level of measurement. This level signified several specific reason behind the assignment and indicated an approximate fiat of the measurements. This evaluated the captured data using median and mode, with questions that have the answer choice for example satisfied and unsatisfied. This al impressione d IKEA to narrow how often customers were satisfied or unsatisfied with their goods and services.The third level deals with the interval which classified along with exhibitioned the measurements this level specified the distances between each interval on the outstrip were equivalent along the shield from low interval to high interval. The final level was the ratio level of measurement, this level the measurements can have a value of zero and the divisions between the points on the scale have an equivalent distance between them, and the rankings assigned to the items ar according to their size (Marchal, William & Whaten 2009).To evaluate the data, each answer entrust be given a ranking excellent (100% satisfaction), average (50% satisfaction), and terrible (0% satisfaction). This was used to measure the level of consumer satisfaction. Challenges to Validity and Reliability Validity and dependability are the two critical factors to be considered during a sample radiation patte rn and data collection. Survey is a very expensive approach. Therefore it is very important to do it right in the first time.Carefully evaluating the potential challenges to validity and reliability of purview question, data and analysis is crucial. Cooper, D & Schindler, P (2006) indicated that there were four major faults of the survey tool design are 1) the respondent error 2) the situation error 3) the measurer and 4) the data collection instrument (Cooper, D. R. , & Schindler, P. S. 2006. ) At least two potential challenges for the survey should be considered. distinguishable ethic group membership could have different answer to a same question.For example, the customers in some countries may be reluctant to select passing satisfied or extremely satisfied in the survey questionnaire to express their satisfaction level. This could cause the external validity issues when collecting the data. A defective instrument can cause distortion in a way of too confusing and enigmatica l. When the researchers design the questionnaire, they should consider the participants education level and comprehension capability. Leading questions, ambiguous meanings, mechanical defects are also mistakes that could cause instrument errors.For example, in the questionnaire one question is What are the main reasons you chose IKEA for your shopping needs? This is an open question to the customers, the endpoint of the answers may not be able to quantify for data analysis. It exit be better to list the possible reasons to let the customers to choose. The researchers have to carefully determine the instrument scales Steps to Minimize Challenges Our reasoning for the minimization of these potential challenges is to save the company time and money.Having a properly outlined and well prepared survey will lead to validity and reliability. Both validity and reliability are again the two critical factors to consider in the sample design and data collection processes. As stated in our p revious section, we have chosen to utilize the following two challenges ethnical differences and evaluation of the potential challenges to validity and reliability of survey question, data and analysis. Consideration for both challenges can be address and identified under the four major faults of the survey instrument design.In order to properly prepare the survey and minimize challenges, IKEA must act as the end user. What essentially will happen is that IKEA will see how the final produce questions can be effected by multiple factors. These factors can include the following but are not limited to age, race, background, and educational background. When looking into these factors they will help to identify potential initial faults of the survey. Finally, the questions should be compared and analyzed to avoid more simplistic issues.The following simplistic issues that could occur and IKEA should be prepared for are the following leading questions, ambiguous meanings, mechanical defe cts, and comprehension. When covering all of the bases listed in the above paragraphs only then can IKEAs final questionnaire/survey be complete. There is no way to eliminate the margin for error in any test such as a questionnaire. However when properly addressed the potential for challenges effecting data validity and reliability can be minimized. Classification of FindingsCurrently, IKEAs main focus is on profit sustainability and determining if true check loyalty or short term effects of the worlds recession have affected buying behaviors which has lead to an increase in profits. IKEA can classify the order of power using the fundamental categories nominal, ordinal, interval and ratio. The nominal measurement scales categorize or put items in groups. The data that can be collected from a nominal scale will be definitive. For example IKEA will be able to determine regular customers from first time buyers and will be better able to analyze the data accordingly.The data reported t hat 8 out of 10 IKEA shoppers were returning customers. This data suggests that the economy did not have an effect on determining on where consumers were deciding to shop. With the ordinal level of measurement, it will evaluate the captured data using median and mode, with questions that have an answer choice. The data retrieved showed that for every 10 customers 9 were satisfied, which suggested that customers were returning customers because of true satisfaction and company loyalty.The interval along with ratio determines the distances between each interval on the scale are equivalent along the scale from low interval to high interval (Marchal, William & Whaten 2009). This will help to determine trend. This will happen from data world retrieved from questions like what was your main reason for shopping at IKEA? If you could change something about your shopping experience what would it be? The ratio level is where the points on the scale have an equivalent distance between them, a nd the rankings assigned to the items are according to their size (Marchal, William & Whaten 2009).To evaluate the data each answer will be given a ranking excellent (100% satisfaction), good (75% satisfaction), average (50% satisfaction), poor (25% satisfaction) and terrible (0% satisfaction). From the data collected it shows that there was 100% satisfaction 90% of the time. From this data we can settle that customers are generally satisfied. By collecting data in an accurate and reasonably cost effective manner IKEA can determine their business advantage and shortcomings. This allows management to make educated decisions to continue company profitability and success.

Sunday, May 26, 2019

Thailand and Hong Kong Religious Differences

Comp ar the religion in Thai and Hong Kong Introduction Religion is a way to review the ethnical system of a country, it relates humanity to spirituality. Hong Kong and Thailand create a distinct history background, which interpret the big difference in daily cultural practices. This essay aims to get out a brief introduction of the religion in Thailand and Hong Kong and compares their differences and similarities. It will start from the history background and general information to the details of religious activities. General In Hong Kong, people are protected by the Basic Law, they have the religious freedom.There is a wide variety of religious aggroups such as Buddhism, Taoism, Christianity, Islam and so on. With cl years of rule as a separate British colony, although most Hong Kong people are ethnically Chinese, Hong Kong has a unique local identity. Elements of traditional Chinese culture combining western in? uences have shaped Hong Kong as a city with mixed culture. Apart from the Chinese and British cultural in? uences, Hong Kong is a free trade port with people from different countries staying there which have a large variety of religion beliefs and ways of thought.According to a Gullup crownwork in 2010, 64% of Hong Kong residents are either agnostic or indifferent towards religion. Buddhism and Taoism are the major religious with more than 1 million Buddhists and about 1 million Taoists. The second large religious group is Christianity, it has been in Hong Kong since 1841. There are about 843,000 Christians in Hong Kong, most of them are Protestant or Roman Catholic. Temples and churches are omnipresent and ubiquitous on the streets, few of them have been there for more than 700 years ago.Although Hong Kong is literally no religion background, there are any(prenominal) public holidays related to religious festivals such as Christmas, Easter and Buddhas Birthday. Adherents hold special celebration or ceremonies on these occasions. Those major r eligious bodies have established schools, hospitals and provides social welfare facilities. Theomania is rare in Hong Kong, religion con? ict has never occurred so far. In Thailand, Buddhism has long been it national religion, about 95% of Thais are Buddhists of the Theravada tradition. In fact, there is no of? ial state religion in the Thai constitution, people are guaranteed to have religious freedom. However, Buddhism has spread widely in Thailand since tertiary century BC, it led the Buddhas teachings becoming very famous. There is no of? cial state religion in the Thai constitution, which guarantees religious freedom for all Thai citizens, though the king is required by law to be Buddhist. According to the last census (2000) 94. 6% of Thais are Buddhists of the Theravada tradition. Muslims are the second largest religious group in Thailand at 4. 6%.There are more than 600 temples in the HKSAR. 5 The history of close to of these temples can be traced back to more than 700 year s ago, while some others have been built in recent years. Notable temples include the Wong Tai Sin Temple located in the Wong Tai Sin District in Kowloon. This popular temple is dedicated to the Taoist deity, Wong Tai Sin. Besides that, the Chi Lin Nunnery in Diamond Hill is a group of temple structures in the savour Dynastys architectural style. It is now open to the public following the completion of its redevelopment in 2000.

Saturday, May 25, 2019

Domestic and Global Business Environment

BA 7000 Domestic and worldwide production line Conditions Bradley T. Ewing, Ph. D. Jerry S. Rawls Professor in Operations Management Area of ISQS Office BA 164A Ph one and only(a) 742-3939 Email bradley. emailprotected edu MBA Summer 2009 COURSE DESCRIPTION BA 7000 Domestic and Global Business Conditions This course is intended to help students develop a stop understanding of the domestic and global environments in which US phone linees compete. Specifically, this course takes a satellite-view of markets in which soakeds compete, including markets for goods and services money, bonds and stocks foreign exchange and labor.These markets are examined individually and as a system. Particular emphasis is placed on studying the interactions among all markets in order to gain a better understanding of how domestic and global business conditions prompt the formulation and implementation of business strategies. COURSE OVERVIEW This course examines the fundamentals of business condition s analysis with an emphasis on how domestic and global business conditions affect the formulation and implementation of business strategies. Specifically the primary goals of this course are to enable you to Recognize the relevance of domestic and global business conditions to managerial decision-making and firm performance, and to befool business principles to relate to business issues and the marketplace. Understand the mechanisms of the domestic and global business environment within the broad social, political, industrial and economic contexts. Explore the disposition of business conditions and the implications for decision-making, research, business and policy. Analyze the firm, boldness, or practices and its operations from a domestic and global systems perspective.Acquire a skill stria of analytic tools that will increase your human beings capital. BOOKS & MATERIALS These sidereal day harbors are fairly quick and easy to read The Under overlay Economist by Tim Harf ord The Tipping Point How Little Things Can Make a Big release by Malcolm Gladwell Freakonomics A Rogue Economist Explains the Hidden Side of Everything by Steven Levitt and Stephen Dubner Travels of a T-Shirt in the Global Economy by Pietra Rivoli Articles Who Supplied My Cheese? Business political economy, October 2005. (will be posted on my web academic degree www3. tltc. ttu. du/ewing) Strengthening Globalizations Invisible Hand, Business stintings, October 2006. (will be posted on my web site www3. tltc. ttu. edu/ewing) Other Economics for Dummies (contains background, reference material) Online Lecture Notes a set of magnatePoint slides (in pdf) available on my web site (http//courses. ttu. edu/bewing). You should use these to supplement the e-delivery lectures You should read Economics for Dummies in its entirety before reading any of the other books or doing the assignments. Additionally, you should view the lectures on DVD concurrently with your reading of Economics f or Dummies.Reading Economics for Dummies and viewing the lectures earlier to doing the assignments will help you understand the material and it should help you get the best grade realizable. LEARNING OBJECTIVES 1. Develop students ability to think in business equipment casualty and about the conditions surrounding their operating environment. 2. Develop students ability to view establishments from a domestic and global business systems perspective. 3. Build students analytical skills for conducting business analysis. 4. Provide students with the opportunity to develop strategies for real world problems, and to develop decision making skills. . Integrate knowledge gained in other business experiences. Course Topic Guide material to be covered Business Conditions Concepts and Analysis Introduction to business conditions, concepts and analysis Operating a firm within the domestic and global environment Global economy and the Federal Reserve Economics of Risk risk analysis (percep tion & communication), risk management & decision making Value existence, Supply Chain Economics Business model integrating economics, operations & strategy Note You may download a set of PowerPoint slides to accompany the lectures.COURSE REQUIREMENTS AND GRADING All assignments need to be emailed to me with the course title and semester (i. e. , MBA BA 7000 Summer 2009) clearly written in the subject line. I will acknowledge receipt of your assignments usually within 24 hours. Due to the amount of spam and the use of a junk mail filter, do no assume that I cause received your assignment until you lose received an acknowledgement from me (Note please use your official Texas Tech email account so that way your email has a better chance of get through).General Guidelines for Written Work All written naturalise prepared outside of class should be typewritten and contain a cover varlet with your name, course number, date, and title. Where page lengths are noted for particular as signments, the page lengths assume 12 point font, 8 1/2 by 11 paper, double spaced type, and one inch margins on all sides. In cases where 12 pitch type is not available, page lengths should be adjusted proportionately. Please include a cover sheet for all work which includes your name along with the date and subject of the project. Written work will be graded for both content and quality.That is, grammar, punctuation, spelling, coherence, style, and organization will be considered. A concise style is essential. Corporate executives repeatedly emphasize the need for business schools to do a better job of preparing MBAs to spell in an organizational context. The standards utilise to writing quality will approximate those applied to major corporate documents that have been prepared for broad distribution among higher-ranking executives. In order to receive a grade of B in the course the student will need to do B quality work on each of the above assignments.In addition to the above assignments, students will need to do B quality work on the following assignments (1-4) Assignment 1 Turn in a 2-3 page critique of The Undercover Economist. In your critique of the book tell separate points that you think will be valuable to you (or, in some cases, for a particular industry, the domestic or global economy) in the old age to come. Additionally, identify what parts, if any, of the book were a deplete of your time to read. I also want you to identify what parts of the book relate to the lectures.Next, discuss how you would/could achieverfully take for the major points of the book in an organization (of your choosing but presumably in the field of your chosen profession). talk over potential pitfalls (i. e. , areas that are especially vulnerable to mastery and thus provide examples of how these major points have been unsuccessfully applied in the organization of your choosing). Discuss how you would (e. g. , if you were to be consulted or had been consulted) a pply some of these tools and knowledge other than to the organization in the future.Then on a scale of 1 to 10 (ten being the best) give an boilers suit assessment of the book. Assignment 2 Turn in a 2-3 page critique of The Tipping Point. In your critique of the book identify key points that you think will be valuable to you (or, in some cases, for a particular industry, the domestic or global economy) in the geezerhood to come. Additionally, identify what parts, if any, of the book were a waste of your time to read. I also want you to identify what parts of the book relate to the lectures.Next, discuss how you would/could successfully apply the major points of the book in an organization (of your choosing but presumably in the field of your chosen profession). Discuss potential pitfalls (i. e. , areas that are especially vulnerable to success and thus provide examples of how these major points have been unsuccessfully applied in the organization of your choosing). Discuss how yo u would (e. g. , if you were to be consulted or had been consulted) apply some of these tools and knowledge other than to the organization in the future.Then on a scale of 1 to 10 (ten being the best) give an overall assessment of the book. Assignment 3 Turn in a 2-3 page critique of Freakonomics. In your critique of the book identify key points that you think will be valuable to you (or, in some cases, for a particular industry, the domestic or global economy) in the years to come. Additionally, identify what parts, if any, of the book were a waste of your time to read. I also want you to identify what parts of the book relate to the lectures. Next, discuss how you would/could uccessfully apply the major points of the book in an organization (of your choosing but presumably in the field of your chosen profession). Discuss potential pitfalls (i. e. , areas that are especially vulnerable to success and thus provide examples of how these major points have been unsuccessfully applied i n the organization of your choosing). Discuss how you would (e. g. , if you were to be consulted or had been consulted) apply some of these tools and knowledge differently to the organization in the future.Then on a scale of 1 to 10 (ten being the best) give an overall assessment of the book. Assignment 4 Turn in a 2-3 page critique of Travels of a T-Shirt in the Global Economy. In your critique of the book identify key points that you think will be valuable to you (or, in some cases, for a particular industry, the domestic or global economy) in the years to come. Additionally, identify what parts, if any, of the book were a waste of your time to read. I also want you to identify what parts of the book relate to the lectures.Next, discuss how you would/could successfully apply the major points of the book in an organization (of your choosing but presumably in the field of your chosen profession). Discuss potential pitfalls (i. e. , areas that are especially vulnerable to success and thus provide examples of how these major points have been unsuccessfully applied in the organization of your choosing). Discuss how you would (e. g. , if you were to be consulted or had been consulted) apply some of these tools and knowledge differently to the organization in the future. Then on a scale of 1 to 10 (ten being the best) give an overall assessment of the book.In order to receive a grade of A in the course the student will need to do A quality work on each of the above assignments. In addition to the above assignments, students will need to do A quality work on the following two assignments (5-6) Assignment 5 Turn in a 2-3 page critique of the articles Who Supplied My Cheese? and Strengthening Globalizations Invisible Hand,. In your critique of the article identify key points that you think will be valuable to you (or, in some cases, for a particular industry, the domestic or global economy) in the years to come.Additionally, identify what parts, if any, of the artic le were a waste of your time to read. I also want you to identify what parts of the article relate to the lectures. Next, discuss how you would/could successfully apply the major points of the article in an organization (of your choosing but presumably in the field of your chosen profession). Discuss potential pitfalls (i. e. , areas that are especially vulnerable to success and thus provide examples of how these major points have been unsuccessfully applied in the organization of your choosing). Discuss how you would (e. g. if you were to be consulted or had been consulted) apply some of these tools and knowledge differently to the organization in the future. Then on a scale of 1 to 10 (ten being the best) give an overall assessment of the article. Assignment 6 Value Creation Project The Value Creation project consists of a written report. VALUE CREATION DISTANCE LEARNING PROJECT OUTLINE In this assignment I want you to select an real company and then select a country (or, if doi ng a project related to Wind Energy, you may choose a region of the US or the offshore) to which you want the chosen company to expand.Next, I want you to investigate the external environment of the country to which the firm plans to expand and compare it to the domestic environment in the firms home country. I then want you to discuss how good of a fit the new countrys environment is for your chosen firm. Specifically discuss What macro-environmental trends are relevant? What are the contending forces in the industry? What forces are changing the industry over time? Are there key competitors that present opportunities or challenges to the firm?Define opportunities as favorable conditions in the external environment, define threats as unfavorable conditions in the external environment, and conduct an environmental scan. Additional factors about the chosen country that you may want to consider when doing the environmental and competitive analyses. Each sub-section (i. e. , A, B, C, D , E, F) should be about 2-3 pages. Thus, since there are two major parts (i. e. , I and II), the overall length should be around 24-36 pages. Additionally, a cover page and a references section are required (but do NOT count in the page length suggestions).The direct page limit (not including the cover sheet and references) is 40 pages. A full letter grade will be deducted on any project longer than 40 pages. No exceptions. Please follow this outline carefully. I. General Environmental Analysis A. Economic 1. Overall level of development 2. Economic growth GDP and industry 3. Role of foreign trade in the economy 4. Currency inflation rate, currency controls, stability of exchange rate 5. Balance of payments 6. Per capita income and distribution 7. Disposable income and spending patterns B. Social/Cultural 1.Population size, growth, density, distribution (urban/rural) 2. Literacy rates, education levels 3. Existence of middle class 4. Similarities and differences in relation to com panys home market 5. Language and other cultural considerations C. Political 1. System of government 2. Political stability and continuity 3. Ideological orientation 4. establishment involvement in business 5. Attitudes toward foreign business 6. National economic and development priorities 7. Membership in regional trade organizations D. Technological E. animal(prenominal) 1. Physical distribution and communications network (e. . , supply chain) 2. Climate variations 3. Shipping distance F. Major Threats and Opportunities II. Industry/Competitive Environment A. Threat of New Entrants/Barriers to Entry 1. Limitations on trade (e. g. , high tariff levels, quotas) 2. Documentation and import regulations 3. Local standards, practices, and potential non-tariff barriers 4. Patent/trademark availability 5. Preferential treaties with a companys home country 6. heavy considerations for investment, taxation, profit repatriation, employment 7. Availability of intermediaries B. Threat from Competitors 1.Number of international competitors and their market shares 2. Number of local competitors and their market shares 3. Advantages needed to compete effectively relative to competitors C. Threat from Substitutes D. Power of Buyers 1. Customer needs and desires (e. g. , demand behavior and estimation, price elasticity of demand, etc. ) 2. Local production, imports, consumption 3. Exposure to and acceptance of product/service 4. Availability of antonymous products/services 5. Industry-specific key indicators of demand 6. Attitudes towards products of foreign originE. Power of Suppliers 1. Number and location of suppliers 2. Market structure (e. g. , competitive, monopoly, or in-between, etc. ) F. Major Threats and Opportunities ASSIGNMENT DUE DATES (Recommended) Assignments 1 & 2 are due June 22, 2009 Assignments 3 & 4 are due July 13, 2009 Assignments 5 & 6 (Value Creation Project) are due August 3, 2009 Note The absolute Final Date to turn in all assignments is Monday, August 3rd at 500 PM CLASSROOM POLICY ISSUES WITHDRAWAL POLICY The requirements set by the university for withdrawal will be strictly followed.You should retain all documentation of courses you have dropped. STUDENTS WITH SPECIAL NEEDS The university is committed to the principle that in no aspect of its programs shall there be differences in the treatment of persons because of race, creed, national origin, age, sex, or disability, and that equal opportunity and access to facilities shall be available to all. Any student who because of a disability may require special arrangements in order to meet course requirement should contact the instructor as soon as possible to make any necessary accommodations.Students should present appropriate verification from AccessTECH in the Student Counseling Center in West Hall. ACADEMIC INTEGRITY The university catalogue states the following It is the aim of the faculty of Texas Tech University to foster a spirit of complete honesty and a high stan dard of integrity. The attempt of students to present as their own any work that they have not honestly performed is regarded by the faculty and administration as a upright offense and renders the offenders liable to serious consequences, possibly suspension. The catalog defines cheating as Dishonesty on examinations and quizzes or on written assignments, illegal possession of examinations, the use of unauthorized notes during an examination or quiz, obtaining information during an examination from the examination paper or otherwise from another student, assisting others to cheat, alteration of grade records, illegal entry to or unauthorized presence in an office are instances of cheating. In this class, collaboration with others on in class examinations and cases is considered within the definition of cheating. RELIGIOUS HOLIDAYS A student who intends to observe a phantasmal holy day should make that intention known to the instructor prior to the absence. A student who is absent from classes for the observance of a religious holy day shall be allowed to take an examination or complete an assignment scheduled for that day within a reasonable time after the absence.

Friday, May 24, 2019

Brand Loyalty

grease Loyalty One of the almost desirable traits that tradeers would like to see in the consumers they are positioning their point of intersection towards is menagety to their station. Brand loyalty crowd out be defined as the conclusion of the faithfulness of consumers to a particular speck, expressed through their repeat purchases, ir noticeive of the marketing pressure sensation generated by the competing dirts. ( product line Dictionary, 2012) An expression of imperfection loyalty from consumers can jock companies to experience significant growth nary(prenominal) only through repeat purchases, but besides word-of-mouth defect-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which altogetherows these consumers to try these recommended brands which they might not have move otherwise thus expanding a business market and increase its profits.Since brand loyalty can play a significant role in a business performance, it is substantial that marketers understand the different pointors that lead to consumers covering brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Parks (2009), satisfaction can be achieved through a gamey employee- related to customer penchant. In addition, the perceived lumber of the product on offer was entrap to have a positive effect on sulphur Korean consumers satisfaction and brand loyalty.The need for a high level of customer orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented climb up was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Marts insertion into the Korean market to demonstrate the need for foreign companies to alter their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more(pre nominal) contributing factors to building brand loyalty among consumers.Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to every im designate the overall impression that its firm or brand gives its consumers otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) both of these factors, when implemented together, give provide the best chances of increasing consumers loyalty towards the firm or brand.The authors go on to discuss one of the important findings of their research which manoeuvers why consumers choose not to be loyal to a brand and thus substitution to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as negative expectation disconfirmation, which are listed here avoid ski tow consumers expectations beyond the level at which the firm can coherently deliver focus on what the custome r wants and expects rather than the firms production constraints respect price sensitivity, as some concourse feel their loyalty is exploited as prices increase.If a firm were to implement these changes in order to seek an military capability of customer orientation and improve their corporate image, how would they go about it? One of the ways this is cosmos done nowadays more than ever is through the put on of favorable media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media sate interact be helpful make your fans the stars offer perks be transparent.Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips bat for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker & Sons, 2012), has set up J ohnnie Walker Facebook pageboys for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way.The page administrators induce posts every one or two days for plurality who have liked the page to look at, share with friends and comment on. These posts are not only if about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a shop at of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are share on this page.Johnnie Walker makes its fans the stars through competitions to win a practice at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have liked the page, to receive knob pass es for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited pas seul product releases or information on upcoming events related to the brand.Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the home (e. g. why a letter has yet to be received). This order of interacting with consumers can be deemed successful for building brand loyalty as so numerous fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing ManagersIn relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is c onsistent with how they wish to be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits.Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brands values through frequent fundamental interaction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firms market share and profits.The important thing to recognise is that building brand loyalty gives firms a competitive advantag e brand image is something that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision betwixt two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent auction pitch of expectations, its chances of succeeding in the market will be high than those firms who fail to recognise how important customer-orientation is to South Korean consumers.Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, http//www. businessdictionary. com/definition/brand-loyalty. html Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an combinatory model of brand loyalty Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker & Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Wa lker Singapore, Facebook, updated 11 October 2012,Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 terrible 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product & Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136Brand LoyaltyBrand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (Business Dictionary, 2012) An expression of bra nd loyalty from consumers can help companies to experience significant growth not only through repeat purchases, but also word-of-mouth brand-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which allows these consumers to try these recommended brands which they might not have tried otherwise thus expanding a business market and increasing its profits.Since brand loyalty can play a significant role in a business performance, it is important that marketers understand the different factors that lead to consumers showing brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Parks (2009), satisfaction can be achieved through a rich employee-related customer orientation. In addition, the perceived quality of the product on offer was found to have a positive effect on South Korean consumers satisfaction and brand loyalty.The need for a high level of custom er orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented approach was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Marts entry into the Korean market to demonstrate the need for foreign companies to adapt their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more contributing factors to building brand loyalty among consumers.Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to either improve the overall impression that its firm or brand gives its consumers otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) both of these factors, when implemented together, will provide the best chances of increasing consumers loyalty towards the firm or brand.The authors go on to discuss on e of the important findings of their research which shows why consumers choose not to be loyal to a brand and thus switch to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as negative expectation disconfirmation, which are listed here avoid raising consumers expectations beyond the level at which the firm can consistently deliver focus on what the customer wants and expects rather than the firms production constraints respect price sensitivity, as some people feel their loyalty is exploited as prices increase.If a firm were to implement these changes in order to seek an attitude of customer orientation and improve their corporate image, how would they go about it? One of the ways this is being done nowadays more than ever is through the use of social media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media content int eract be helpful make your fans the stars offer perks be transparent.Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips work for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker & Sons, 2012), has set up Johnnie Walker Facebook pages for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way.The page administrators create posts every one or two days for people who have liked the page to look at, share with friends and comment on. These posts are not just about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a sponsor of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are shared on this page.Johnnie Walker makes its fans the stars through competitions to win a place at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have liked the page, to receive guest passes for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited edition product releases or information on upcoming events related to the brand.Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the situation (e. g. why a letter has yet to be received). This method of interacting with consumers can be deemed succ essful for building brand loyalty as so many fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing ManagersIn relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is consistent with how they wish to be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits.Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brands values through frequent i nteraction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firms market share and profits.The important thing to recognise is that building brand loyalty gives firms a competitive advantage brand image is something that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision between two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent delivery of expectations, its chances of succeeding in the market will be higher than those firms who fail to recognise how important customer-orientation is to South Korean consumers.Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, http//www. businessdict ionary. com/definition/brand-loyalty. html Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an integrative model of brand loyalty Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker & Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Walker Singapore, Facebook, updated 11 October 2012,Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 August 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product & Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136

Thursday, May 23, 2019

Frankenstein and Blade Runner Essay

Blade Runners Eldon Tyrell proclaims the companys motto as more human race than human. How has the nonion of humanity been explored in Frankenstein and Blade Runner? Thesis The nature of humanity is progression, when we progress too far we play graven image and lose basic traits of humanity. Mary Shelleys Frankenstein draws on concerns from the romantics era to illustrate the instinctive and greedy appetite for progression that is part of the nature of humanity. Furthermore Ridley Scotts Blade Runner touches on Shelleys notions of danger in human enterprise and the uncontrollable drive of scientific evolution.These texts critically inquire into the follies of greed, and moral corruption. notwithstanding there being over 150 years between their compositions these texts similarly represent the consequences of playing God, and in turn the wrong of humanity that goes with it. The common thematic concerns of these texts are explored through the use of camera angles, imagery, tone a nd parable. Both Frankenstein and Blade Runner portray how the ambition to break through human limitations in an doing to play God is bound to result in failure.The religious imagery used when Frankenstein grants the spark of life upon the Creature in his effort to pour a torrent of light into our dark world helps us come to the conclusion that the Creature is the very embodiment of the monstrosity that humans are capable of creating. The metaphor of light in, until from the midst of this darkness a sudden light broke in upon me conveys Victors instinctive awakening to the possibility of creating a staring(a) being impervious to diseases.Such an unmentionable act trespasses the realm of the godlike providence, signifying the beginning of Frankensteins blindness. He is quick to realise that he has created a monster, as shown by the regretful tone in, I beheld the wretch the miserable monster whom I had created. This depicts that untamed human ambition can lead to the inadvertent universe of the grotesque when playing a human God. Similarly in Blade Runner, the dystopian world demonstrates the aftermath of humanitys desire to create a better society when playing God.The opening panoramic shot portrays a decaying city dominated by industrial buildings. This decaying city works in partnership with the recurring motif of artificial neon lighting and eerie sounds to create a cold dark ambience. Blade Runners shadowy atmosphere is symbolic of the lack of warmth, affection and family which has been created by the human need of progression. Such technological defeat indicates humanity has gone too far, resulting in complete ravaging of nature.Furthermore Tyrells malicious need for god like power over the replicants he creates is shown when he states If we gift them with a past, we create a weaken or a pillow for their emotions, and consequently, we can control them better. The incessant need for supremacy displayed depicts an obvious intention to play God an d appropriately, the human beings in this transpose future seem artificial and lacking humanity. Both texts warn the audience about the dangers of human ambition to progress in science which holds the capacity for not only devastating the environment but also humanity itself.The two texts comment on mankinds loss of humanity. Shelley depicts this theme through the wave-particle duality between the creature and Victor, his creator. The creature is able to show basic human instincts as it relates to the pleasant showers and genial warmth of nature on its transit through the wilderness. In contrast, Victor shows insensibility to (natures) charms while creating the creature by containing himself in a deep dark deathlike solitude, this alliteration is nonliteral of Victors inability to relate to nature and display basic human qualities which the creature can.This directly relates to the romantic era, when Shelley wrote Frankenstein and that the appreciation of nature was considered in separable from the human experience. Therefore, this dichotomy is metaphoric of mankinds loss of humanity. Scott reinforces mankinds loss of humanity through the execution of the Tyrell Corporations motto more human than human. The loss of humanity can be seen in the contrast between replicants and humans.Pris is wearing a bridal gown while hiding from Deckard this is metaphoric of the replicants ability to odor emotions of love and familial belonging, a basic human instinct which the humans of this world are unable to feel. J. F Sebastians ironic dialogue I make friends, theyre toys, my friends are toys shows that humans no longer have real families and have lost the ability to develop relationships naturally. Contrasted again by sappys howl of pain at the death of Pris, this is symbolic of the familial bonds and relationships formed between replicants.Not only does this comparison establish the motto more human than human as a truism, it is symbolic of Scott building upon Shell eys original depiction of mankinds loss of humanity thus reinforcing her monition against the amoral pursuit of science and technology. Shelley and Scott draw upon the concerns of their times the characters warn us that overstepping our boundaries and unrestrained scientific advancement comes with a consequence. The texts critically inquire into the human ability to clothe monstrous deeds in the name of progression.It is evident that despite their contextual differences, both texts are linked through their common concerns about our intrinsical readiness to abandon that which distinguishes humans from all other species. Perhaps the underlying message of these texts is that despite the things we create being a reflection of ourselves and our societies, it is ultimately our creations that lick us and who we are. This is illustrated by Winston Churchills words we shape the things we build, thereafter they shape us.

Wednesday, May 22, 2019

Research Article Analysis Essay

This investigate clause analysis is over the article Undergraduate student researchers, preferable accomplishment styles, and basic science research A engaging combination which is published in the Clearing dwelling Journal and written by Lori Woeste and Beverly Barham. This article can also be found in Week One Electronic Reserve Readings. In this analysis a summary of the article bequeath be provided, the type of development discussed in the article will be given, as well as if the information in this article should be considered sure and valid.SummaryThis article is based on basic science research and the role that a police squad dynamic has on a student. What studies commit found is that while the technical portion of research can pose as a ch completelyenge, student researchers are often challenged with thriving in various team dynamics as well (Woeste & Barhamm, 2012). Woeste and Barham (2012) explains that understanding the pet learning style of a student can pose as an advantage for mentors because it allows them to give birth a better understanding of how meet these challenges.In this article, the authors also chronicles the background of working alongside student researchers whom prefer different learning styles. The authors also correlate this information with how being well-informed on students preferred learning styles can sacrifice towards creating an environment enriched in positive learning experiences, which ultimately results in a winning combination for the team as a whole (Woeste & Barham, 2012).Type of InformationThe showtime piece of the research paper introduces the two student researchers and his or her preferred learning style. Research student one(SR1) had a preferred learning style of kinesthetic and research student two (SR2) had a preferred learning style of visual, with both agreeing that auditory was the least preferred learning style. According to Woeste and Barhman, The nature of the basic science research requi red strict adherence to unfertilized technique, chemical hygiene protocols, quality control guidelines, and handling of microbiological specimens (2012, pg. 64). Both research students were then asked to demonstrate various techniques needed in basic science research and both did so accordingly, displaying a throrough understanding and competence in the techniques required (Woeste & Barham, 2012).The next section chronicles the beginning of the project. after(prenominal) receiving a detailed plan from the concession application, the student researchers were asked to investigate and report the timing of adherence for bacteria to different substances (Woeste & Barham, 2012). Right away it was noticed that SR1 was experiencing difficulty starting anything new and although SR1 was able to slang over once receiving help, there was a significant reoccurrence of the same issue (Woeste & Barham, 2012). However, after moving SR1 from the office space to the laboratory where he or she coul d have a hands-on get along to using instruments and protocols, SR1 displayed competence in the ability to begin and he or she began a great source of contribution by manipulating items to help in the creative part of the process (Woeste & Barham, 2012).By moving SR1 from the office to the laboratory, the student researcher was able to contribute as well as learn in a learning style that was best suited for his or her needs. While SR2 did not display the need for a hands-on approach to develop new ideas for various parts of the project, it was quickly noticed that SR2 required a need to write down all protocols and information in debate to the project (Woeste & Barham, 2012). Due to the fact that all research should be documented, SR2 was able to contribute to the documentation aspect of the research (Woeste & Barham, 2012). In the end, SR2 was also able to contribute in a manner that benefited the project as well as suited his or her preferred learning style just as SR1 was and together the two complemented one another. Since both students preferred auditory learning least, they were both given sample question that he or she may encounter during the introduction as a way to ease nerves and prepare.The next section of this article explains how SR1 and SR2 did during the exhibit. Both students answered questions and provided information in a manner that was in coherence with each of their learning styles. SR1 spoke with hand gestures, motions, and simulated steps in the laboratory while SR2 referred to the visual poster used in the delivery of the presentation to provide information and answer questions (Woeste & Barham, 2012). The last section of this article includes the conclusion and in findings that were discovered throughout this project. Throughout this project, the authors discovered that taking a learning-center approach, students are able to learn better and work together more efficiently because it attempts to contextualize the construct of learn ing styles, with the ultimate goal of improving pedagogical practice (Woeste & Barhman, 2012, p. 65). dependableness or ValidityThis article would be deemed as reliable and valid because of the source from which the information came, the citations and evidence used in the article, and credentials of the authors. The Clearing House is a journal of educational strategies, issues, and ideas through the use of peer-reviewed articles (Taylor and Francis Group, n.d.) The authors also used outside sources and citations from other journals as well as books that come from valid and peer-reviewed articles and information. Last, the authors have credentials in this field of work and study to accurately report and investigate the topic in which this article was about.ConclusionProviding an analysis on a research article requires much more depth and thought than simply reading the content in the article. A reader must begin with first understanding what the article is about and who the authors a re and the source from which the article is coming from. Once a student has done this, an outline should be created of each section in the article and a summary should be developed. A summary will help the student to easily identify the main points in the article. After doing so, a highlight of each section should be done so that a quick, yet thorough understanding of the article can be assessed. If all steps are followed, students should be able to correctly present a research paper on articles and after time, improve his or her ability to do so.ReferencesWoeste, L. A., & Barham, B. J. (2007). Undergraduate student researchers, preferred learning styles, and basic science research A winning combination. The Clearing House, 81(2), 63-66. Retrieved from http//search.proquest.com/docview/196879481?accountid=35812 Taylor and Francis Group. (n.d.). Genamics. Retrieved from http//journalseek.net/cgi-bin/journalseek/journalsearch.cgi?field=issn&query=0009-8655

Tuesday, May 21, 2019

Personality at Selection Interview

Assignment constitution Personality stool be defined as those relatively invariable enduring aspects of an man-to-man that distinguish him/her from other mess and at the same time form a basis for our predictions concerning his/her future behaviour. (W right on et al cited in Rollinson 2005) This commentary represents the view that it is possible to identify an individuals stable and unchanging genius and characteristics, and that if the characteristics are identified they r reveal out be purposed to predict the mortals future behaviour.Organisations differ greatly in their cultures and acceptable behaviours which means that some individuals naturally vista in better than others. (Rollinson 200585) Job roles themselves also differ in footing of the suitability of an individuals soulality in beingness successful in that job role. Therefore in find out the importance of constitution at selection oppugn we need to determine what both the role and the organisation requir e. (Rollinson 200585) In the work environment the fit of a soul has to be right in terms of skills and get word as well as values and needs. Holbeche 2002). Person-organisation fit refers to the extent to which individuals and organisations share similar characteristics (personalities) or meet each others needs. The mensuratement of personality is carried break through to determine desirable or un-desirable traits of candidates to assess their suitability for a role and/or organisation (Arthur2005) Getting this right can lead to job happiness and organisational commitment. (Kristoff2000) When an employer is recruiting the psychological contract has some importance.The psychological contract implies a series of mutual expectations and satisfaction needs arising from the P-O relationship (Mullins2010) P-O fit is likely to be to a greater extent consequential than P-J fit in satisfying the psychological contract (Morley2007) in that employees will be required to adapt to convert s in tasks and gain new skills. It is argued that greater emphasis should be position on the P-O fit as opposed to the more traditional method of P-J fit because firstly individuals will hold some(prenominal) roles within an organisation in that locationfore their P-O is more important than the possibly less lexible P-J fit, they will hold the organisations values and culture closer and will pass long-lasting good therefore lowering recruitment costs. (Ree and Earles 1992) Secondly the changing nature of work requires individuals to be better at teamwork and more flexible. I believe that when recruiting graduates P-O fit is more important as opposed to P-J fit. Graduates are recruited to provide organisations with a potential pool of future managers and enhance succession possibilities. Morley2007) Graduates have little experience in the work environment so are less able to translate their skills, qualifications and experience into the working universe of discourse. If an emp loyer has a clear understanding of their organisations culture, personalities of other employees and can accurately determine the personalities and beliefs of the graduate they can base their stopping point on the graduates enthusiasm, motivation and eagerness to work rather than skills, qualifications and experience.In a study by Wheeler et al (cited in Rollinson 2005) it was embed that job satisfaction could be change magnitude by change magnitude P-O fit, that is recruiting employees with similar values to the organisation. However, Wheeler also found that even though an ill-fitting individual resulted in job dissatisfaction, they would not leave the organisation unless suitable alternative work presented itself. This could lead to them being de-motivated, having poor proceeding and impact on relationships with colleagues.This shows the importance of getting personality right at selection interview. Person-job (P-J) fit refers to the correlation between the individuals skill s, qualifications and experience with the requirements of a job. (Edwards1991) and is a traditional method of employee selection (Werbell and Gilliland1999) P-J fit is most widely determined through proof of an individuals skills, qualifications and experience through certificates and references and questioning around their friendship on a topic.I have personally heard colleagues question the importance of personality on some roles such as accountants which would initially affect you as being weighted heavily on their skills, experience and qualifications however how well would an accountant perform if they did not have the personality traits to communicate in effect with colleagues and customers? Differing roles do also require different personalities in order to be successful irrespective of the organisation. Receptionists, sales person or customer service illustration require the ability to cope with stress and deal with individuals with differing priorities. Gatewood et al200 5) In thinking the importance of personality in selection interview it would be sensible to consider how stable and unchanging a persons personality is. Are we seeing a current snapshot of the individuals personality or will it change overtime? Rollinson (2005) writes that if personality is an ongoing developing process it would be almost impossible to develop valid ways to measure it and would be pointless in attempting to predict future behaviour.Idiographic, one of the two major theories on personality, focuses on personality developing and changing as a result of ongoing experiences. However, rib and McCrae (1992) wrote that personality is relatively stable after the age of 30 therefore using personality in making selection decisions would be possible cod to the stability of personality. Looking at Nomotheic theory, the other of the two major theories of personality, which light upons personality is stable and un-changing, it was noted that there are 5 distinct differences be tween great deal kn deliver as the grownup Five and often referred to as OCEAN.These are Openness (perceptive, sophisticated, knowledgeable, cultured, artistic, curious, analytical, liberal traits) Conscientiousness (practical, cautious, serious, reliable, organised, careful, dependable, hard-working, ambitious traits) Extraversion (sociable, talkative, active, spontaneous, adventurous, person-orientated, assertive traits) Agreeableness (warm, trustful, courteous, agreeable, cooperative traits) Neuroticism (emotional, anxious, depressive, self-conscious, worrying traits) The Big Five can be split into type theory and trait theory.Mullins cites Hans Eyesneck work in which he identified four-spot main personality types. These are stable extraverts,(talkative, responsive, easygoing, lively carefree) unstable extraverts,(impulsive, changeable, excitable, restless) stable introverts (calm, even-tempered, peaceful, thoughtful) and unstable introverts. (anxious, moody, reserved, pe ssimistic) Mullins writes that if managers can predict future behaviours through an individuals personality type then it is not surprising that psychometric tests to measure personality are growing in popularity.Trait theory is then broken shore again into surface traits (those which are observable) and source traits (which can only be inferred) In theory surface traits could be observed through assessment centres. Mullins writes that the Big Five form the basis of standard personality questionnaires and of these five conscientiousness has the highest link with high levels of job knowledge and performance across a eye socket of occupations.So, according to this, it would be beneficial to an organisation to determine candidates personality in order to recruit an individual who has a good stigmatize in conscientiousness. However, Maltby et al (2010) writes that if we were to employ the conscientious person with their practical, cautious, serious, reliable, organized, careful, depen dable, hard-working and ambitious traits, would they be suitable for a role requiring innovation and creativity and are they flexible and pliable to cope with the rapidly changing world of work?He questions the applicability of conscientiousness across all job roles. In considering the impact of personality on our relationship at work with colleagues I believe that emotional intelligence has a strong link with aligning personality with successful performance and relationships at work. Emotional Intelligence is defined as a persons ability to manage themselves as well as their relationship with others so that they can live their intentions (Adele20087) and can be broken down into five specific areas.These are Self awareness, empathy, social expertness, personal influence and mastery of purpose and vision. from each one of these areas could have an impact on our relationships with colleagues. Self awareness is an understanding of how our behaviours or words affect others. If we have self awareness we are able to break self control to change our actions should they be having a negative effect on colleagues. A self aware individual would know when their mood is impacting on others and alter it accordingly.Self awareness is an area looked for in the emotional intelligence of sales people and interview questioning based around the impact of preceding experience of their positive and negative impacts on co-workers would be useful in identifying this area. (Adele 200817) Empathy is an understanding of others feelings and perspective and the ability to experience what someone else is feeling therefore prominent a better understanding of our colleagues. It is the ability to respectfully listen rather than listening to refute or build our own case.A customer service representative who empathises with an irate customer rather than just demanding their account number will better diffuse a volatile situation. (Adele 200854) Marshall Goldsmith (The world authority in he lping successful leaders get even better) described not listening as the most passive-aggressive form of neglectfulness shown to colleagues. Social expertness is the building of social bonds which allow us to work with others, share thoughts and ideas, build trust and resolve conflict. The reason that top executives fail is because of their trial to build interpersonal relationships rather than their technical competence.Personal influence is our ability to influence other towards goals or missions and to influence ourselves in taking initiative and displaying confidence. A recruiting manager would be looking for signs at interview that a candidate can prove they have got people to previously follow them irrespective of their differing levels. instruction of purpose and vision is our ability to understand what our purpose is and therefore determine what types of emotions help us to live our life purpose. It allows us to manage our emotions and relationships.This is also the deter mining factor as to whether the organization and role is fit for us. Interview questions based around a candidates worst and ideal job as well as what inspires and bores them at work can help identify the fit of an individuals personal purpose to an organization. (Adele2008131) Candidates demonstrating emotional intelligence at interview take responsibility for their actions rather than blaming others or playing the victim. (Adele2008146) Studies carried out by Grimsley and Jarrett (cited in Adele2008) concluded that managers displaying higher emotional intelligence were more successful.Anderson and Shackleton (1993) carried out a study on the comparison of the strength of different variables in predicting eventual job performance at the point of selection. Their findings show that personality assessments have a 0. 38 correlation, intelligence a 0. 54 correlation, and structured interview 0. 62. Previous experience and the CV came in lower than all these at 0. 18 and 0. 37 respectiv ely. (0. 1 being small, 0. 3 being medium and 0. 5 being large correlation) Showing in this study that personality assessment has an important role in predicting job performance, above that of the CV and previous experience. Maltby et al 2010) When putting the theory of personality into practice within the work environment, organisations must be clear on why they are assessing personality and what personality characteristics they are they are looking for. (Torrington et al2011) A clear job description and person specification which requires skills, qualifications, experience and personality traits relevant to the job role is key, according to the CIPD, in creating a fair selection process.Should an applicant who is unsuccessful in being selected for interview threaten or indeed commence tribunal proceedings, the organization has a clear framework on how selection for interview and workplace was made. Torrington et al also write that a method of defining the person specification is to focus on the characteristics or competences of individuals who have previously performed best in the role. This has positives in that these characteristics are producing individuals who perform well for the business however this method could produce employees who are very similar to one another and address problems with the same mindset.Personality questionnaires are based on the Nomotheic theory that personality is stable and unchanging. The most recognized personality questionnaire is the Myers Biggs Type Indicator (MBTI) based on the theories of Carl Jung. The questionnaire is developed on the understanding that it is of benefit to people to recognise their individual personality types, and how these differ from those of other individuals. The MBTI is an untimed questionnaire which asks respondents to choose between two opposing courses of action, or two words, depending on what they feel is closest to their natural preference.The MBTI measures 4 preferences Extraversion or In troversion, Sensing or Intuition, Thinking or Feeling and Judging or Perceiving. Peoples four preferences classify them into one of 16 types. Descriptions are accustomed of the characteristics of people of each of the 16 types. Each type is described as having positive qualities and strengths, as well as possible development needs. The questionnaire receives 4 stars from the psychological testing centre. (The British Psychological Society2011) An employer using MBTI can use the information given on the individuals type to further question them at selection interview.Toplis et al (1997) have concerns that the lack of involvement of psychologists in marketing and selling personality testing packages results in too m some(prenominal) tests being released for general use without the required intellectual support. He is also troubled by the increasing use of computer-based tests, particularly to score and interpret results, believing that the accuracy of some systems is not particularl y high. Personality assessment is based on the belief that current roles require particular personality and that tests can identify them.The use of ability tests and competence based interviewing as opposed to personality tests are more tardily defendable in an employment tribunal due to the tangible results being right or wrong whereas with personality tests there are no right or wrong answers and are not as easily defendable should the need arise. There are questions over their lustiness in so a good deal as practitioners can be trained with a basic knowledge of administering tests and interpreting their results. The British Psychology Society give an overall rating for validity and objectivity of tests.There is the argument that candidates may be able to manipulate their results to perform in a way they believe the employer requires. (Furnham1990) therefore invalidating the results and potentially basing a recruitment decision on in-accurate information. In my experience this is where the face to face interview is of vale in verifying and questioning further the results of any personality testing. i. e. Do the results of the personality testing match the behaviours and characteristics of the person sat in front of me? Recruiters may be influenced by striking characteristics or similarities to themselves called the resplendency Effect.The Halo Effect can be defined as a cognitive bias whereby the perception of one trait (i. e. a characteristic of a person or object) is influenced by the perception of another trait (or several traits) of that person or object. (Mullins 2011) An example would be judging a good-looking person as more intelligent. The Halo Effect can have a positive or negative effect. For example, someone who attended the same college or university as the recruiter could be at an advantage but someone who attended a college or university the interviewer perceives to have a poor reputation could put the candidate at a dis-advantage.Solomon Asch (1945) carried out a study that discovered that the presence of one trait often implies the existence of other additional traits and that certain traits can be characterized as central traits. For example, an individual described as warm is perceived to have positive traits such as happy and generous. An individual described as the cold would have the opposite perceived traits. Another example is when individuals believe that a happy person is also friendly or that quiet people are timid. On the other hand, people who are irritable may be seen as in disarray in their daily life.Therefore, people assume other individuals personalities are in doubt using little information. It is often the case that people judge more favourably those individuals with whom they have something in common. An audition carried out at the Penn State College of Medicine asked 35 interviewers and 135 interviewees to complete the MBTI. The results were not shared prior to face to face interview. The expe riment concluded that there was a significant association between similarities in personality type and the rankings that individual interviewers assigned to each interviewee.In this circumstance it is important to be remindful of the effect an individuals personality may have on the outcome of the interview. Employing more than one selection tool does not eradicate the possibility of recruiting an unsuitable candidates. The use of personality data in the selection process, when gathered appropriately, can be valid information in making a contribution to the selection decision however it should not be used in isolation. Personality tests results can be used at interview for the basis of further investigation into applicant abilities.Skills, experience and qualifications are important criterion. Dependent on the role and organisation for which selection is being made will determine the weighting placed on each. If using any form of testing in the selection process employers need to p re-determine the worth of testing and weigh up the benefits, such as increased productivity, with the cost including purchasing a reliable and validated resource and training recruiting managers to correctly interpret reports.There is, therefore, in my opinion an importance to be placed on personality at selection interview which for me slightly outweighs the importance of skills, qualifications and experience especially when considering the knock on effect that a mismatch of person-job or person-organisation could have on the relationship with colleagues. An organization needs to be clear in what personality traits they are looking for before even advertising a role as the wording of an advertisement could attract and alienate certain personalities.Once at selection interview, managers should consider how they are fairly going to assess personality if using their own judgment. Do they have a fail safe scoring system to measure personality against that cannot back-fire in the event of an employment tribunal? Thought should also be given to how a candidate has completed any personality test i. e. to what extent have they thought slightly themselves in the work situation when completing it? Are they naturally nervous when asked to complete any test and therefore put at a dis-advantage? If personality is un-stable and changes over time, would it be wise to re-test individuals?Organisations are fluid and changing constantly. Teams, managers and individuals change. , What was once a good fit may not be in the future. References Adele, B (2008) The EQ Interview. AMACOM Books Anderson, N. D. Shackleton, V. J (1993) Successful selection interviewing. Blackwell Publishing Arthur, D. (2005) Recruiting, Interviewing, Selecting and Orienting New Employees. 4th ed. New York AMACOM Page 368 British Psychological Society (2011) found at http//www. psychtesting. org. uk/test-registration-and-test-reviews/test-reviews. cfm? page=summary=82CIPD (2011) Selection Factsheet (onli ne) available from http//www. cipd. co. uk/hr-resources/factsheets/selection-methods. aspx Costa, P. T, McCrae, R. R (1992) Four ways five factors are basic. Personality and Individual Differences, Vol. 13, No. 6. (June 1992), pp. 653-665 Edenborough, R. (2005) Assessment methods in recruitment, selection and performance a managers guide to psychometric testing, interviews and assessment centres. London Kogan Page. Page 2 Edwards, J. R. (1991). Person-job fit A conceptual integration, literary works review, and methodological critique.In C. L. Cooper & I. T. Robertson (Eds. ), International review of industrial and organizational psychology (vol. 6, pp. 283-357). New York Wiley. Furnham, A (1990) Can people accurately estimate their own personality test scores? European Journal of Personality, no 4, pp. 319-327 Gatewood, RD. Field, HS. Human Resource Selection 5th ed. Mike Roche. Page 601-603 Holbeche, L. (2002) Aligning Human Resources and strain Strategy. 2nd ed. Butterworth Hei nemann. IRS Employment Survey July 2010 accessed through employer login at www. xperthr. co. uk Kelly, G. A. (1955).The psychology of personal constructs (Vols. 1 and 2). New York Norton. Kristof-Brown, AL. (2000) Perceived applicant fit Distinguishing between recruiters perceptions of person-job fit and person organization fit. In Personnel Psychology, 53 (4), 643-671 Maltby, J. Day,L . Macaskill, A. (2010) Personality, Individual Differences And Intelligence. 9th ed. Prentice dorm room. Michael J. Morley, (2007) Person-organization fit, Journal of Managerial Psychology, Vol. 22 Iss 2, pp. 109 117. Emerald Group Publishing Ltd. Mullins, LJ. (2011) Management and Organisational Behaviour. th ed. pecuniary Times Prentice Hall. Page 134 162, 240 Rees, MJ. Earles JA (1992) Intelligence is the best predictor of job performance. Psychological Science, 1, 86-89. Rollinson, D. (2005) Organisational Behaviour and Analysis An integrated approach 3rd Ed. Prentice Hall Asch, S. E. Studies in the principles of judgments and attitudes II. Determination of judgments by group and by ego standards. /. soc. Psychol. , 1940, 12, 433465. Thorndike, E. L. (1920). A constant error on psychological rating. Journal of Applied Psychology, IV, 25-29 Toplis, J. Dulewicz, V.Fletcher, C (2004) Psychological testing a managers guide. 4th Ed. Chartered Institute of Personnel and Development. Torrington, D. Taylor, S. Hall, L. Atkinson, C (2011) Human Resources Management. 8th ed. Financial Times Prentice Hall Werbel, J and Gilliland, S. W (1999). Person-environment fit in the selection process. In G. R. Ferris (Ed. ) Research in Personnel and Human Resources Management, 17, 209-243 Wheeler, A. Gallagher, V. Brouer, R, Sablynski, C. When person-organisation (mis) fit and (dis) satisfaction lead to turnover. In Person Organisation learn 2nd ed. By Morley, M. London Emerald, Page 203.